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$449.99
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.
$549.99 - $649.99 $649.99 Up to 15% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round. It's right for you if... You enjoy the ease and simplicity of a Cruiser, but you have an affinity for the ease and low maintenance of the internal hub gearing. The lightweight aluminum frame makes it easy to ride along on the boardwalk, bike path and everywhere in between. The tech you get The Cruiser 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power while cushy balloon tires, a custom saddle and grips create a comfortable ride. The final word The classic beach cruiser was our first muse. Over the years, we've continued to innovate and refine without losing our signature style and attention to detail. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride. Sizing: - 155 - 173 cm - 5'1" - 5'8"
$569.99
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.
$439.99 - $569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$629.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$629.99
It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$3,999.99 $5,500.00 27% Off
With Future Shock suspension front and rear, the new Diverge STR delivers compliance without compromise. By suspending the rider-instead of the bike-Future Shock technology increases control and efficiency while decreasing fatigue, so you'll be riding farther and faster over chunkier terrain than you believed possible. And the Diverge STR does this without the weight, sluggish pedal response, and inefficiency of other suspension systems. The S-Works Diverge STR starts with our FACT 11r carbon frameset with front and rear Future Shock suspension. - By suspending the rider with damped, tunable travel-20mm front/30mm rear-Future Shock Technology absorbs bump forces to boost your control and capability while retaining the efficiency and responsiveness of a rigid frame. Because as far as power transfer goes, it is a rigid frame. Power to the pedals makes the bike jump like a scared cat. You're efficient, you're comfortable, you're in control. Your bike is light, nimble, and responsive. - The new Diverge doesn't just have gorgeous lines, it has perfect curves too. Future Shock Rear puts 30mm of rear travel in the ideal path to smooth out rough road. Its hydraulic damping controls travel to eliminate "bobbing" under power and ensure big hits never catapult you from the saddle, all without compromising fit or pedaling efficiency. - Born from decades of innovation and our Smoother is Faster philosophy, Future Shock was created to develop bikes that win on cobblestones, but it's found its purest expression on gravel. It's 20mm of adjustable, damped front travel that keeps you in control and on target, all while protecting your hands, arms, and shoulders from the battering. - More capability means more confidence, more confidence means more rides, more rides mean more fun, and it all starts at the contact patch. Nothing unlocks capability like tire clearance, and we're feeling generous. 47mm on a 700c wheel and 2.1" on 650B. Diverge STR is the most capable gravel bike we've ever made, so it's the most fun. We did the math. - The S-Works Diverge STR FACT 11r carbon frame is more compliant than any drop bar bike we have ever made yet adds just 100 grams compared to the S-Works Diverge frame. Never have so few grams added so much capability. Climb it, race it, or load it down with bags and gear for the long haul-Diverge STR does it all faster and smoother without any excess baggage.
$6,499.99 $11,500.00 43% Off
The S-Works Stumpjumper EVO is much more than just a trail bike; it's a shred-sled built to full-send down the gnarliest trails. Featuring an all-new design, with an adjustable head tube angle, 150mm of performance tuned travel, and the adaptability of S-Sizing, this thing is an absolute ripper. The S-Works Stumpjumper EVO—get rowdy. In true S-Works fashion, the S-Works Stumpjumper EVO is built to the hilt. A Fox Factory fork and rear shock handle suspension duties, while SRAM Code RSC four-piston brakes scrub speed, and a full SRAM AXS wireless groupset completes this lust-worthy build. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we've not only improved the pedaling performance of the Stumpjumper, but we've made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle – these are requirements for modern progressive riding. But not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two-degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - Rider-First Engineered™ frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits – rail-sharp cornering and balanced front and rear stiffness – at the lightest-possible weight. - We introduced the SWAT™ door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh**t" necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant. With the new Stumpjumper, we have increased the volume and added a SWAT™ Bladder, giving you an extra 22oz of water storage – the same size as a small water bottle – hidden in your downtube.
$1,999.99 $3,400.00 41% Off
The S-Works Stumpjumper EVO is much more than just a trail bike; it’s a shred-sled built to full-send down the gnarliest trails. Featuring an all-new design, with an adjustable head tube angle, 150mm of performance tuned travel, and the adaptability of S-Sizing, this thing is an absolute ripper. The S-Works Stumpjumper EVO—get rowdy. This S-Works Stumpjumper EVO Frame is the perfect canvas to imagine your ultimate ride. Build your totally custom dream bike, make it a reality, and shred happily. - What do you get when you pair a 29-inch front wheel with a 27.5-inch rear wheel? The S-Works Stumpjumper EVO Frameset, that’s what. With all of the traction and handling benefits of a 29er, but with a smaller, more maneuverable rear wheel, this mullet setup suits a more jibby, playful style. It’s right at home at the bike park, and is a total blast to cut loose with on the trail. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we’ve not only improved the pedaling performance of the Stumpjumper, but we’ve made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle – these are requirements for modern progressive riding. But not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two-degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - Rider-First Engineered™ frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you’re a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you’ll experience the same ride traits – rail-sharp cornering and balanced front and rear stiffness – at the lightest-possible weight. - We introduced the SWAT™ door on the Stumpjumper in 2016, adding room IN your frame for those “oh sh**t” necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant. With the new Stumpjumper, we have increased the volume and added a SWAT™ Bladder, giving you an extra 22oz of water storage – the same size as a small water bottle – hidden in your downtube.
$1,999.99 $3,000.00 33% Off
When we say "The Ultimate Trail Bike," we mean it—the all-new Stumpjumper is everything you could ever ask for in a trail-ripping steed. Want a bike that climbs with ease? The Stumpjumper delivers, thanks to a ground-up suspension redesign and lightest-in-class frame weight. How about something that's ready to shred when the trail turns downhill? That suspension re-design - paired with new Trail Geometry and the Rider-First Engineered frame’s perfect blend of stiffness and light weight - turns the Stumpjumper into an absolute monster descending. Point it where you want to go and let the party begin. The S-Works Stumpjumper frame is the perfect starting point for you to envision your own interpretation of the Ultimate Trail Bike. Start with our supremely light, incredibly strong, FACT 11m carbon frame. Then dress it to suit your needs, whether those needs be singletrack soul surfing or death-grip mayhem. - THE TRAIL BENCHMARK—When we set out to design the all-new Stumpjumper, we pursued some hefty goals. It had to excel on any kind of trail, for every style of rider. To achieve that, we went after serious weight reduction without sacrificing durability, a stiff, responsive chassis that still rides light and lively, geometry that improves everyone’s riding, and the best suspension kinematics we know how to design. Turns out, you can have your cake and eat it too with the new Stumpjumper. - THE SWEETEST 130MM OF TRAVEL YOU’LL EVER RIDE—We massaged the kinematics of the Stumpjumper suspension to bring out the very best all-round performance possible in a 130mm package. Countless hours of suspension lab development and field testing created a refined mid-travel ripper that eats big terrain like a gravity fed beast, handles like a dream everywhere, and climbs like it has a motor. - PROGRESSIVE GEOMETRY—The S-Sizing geometry of the new Stumpjumper hits the progressive sweet spot. It’s long, low and slack, with a short offset fork and a steeper seat tube angle. These numbers combine to make your ride more stable, more carvealicious, more comfortable climbing, more better everywhere. With FlipChip adjustability you’re able to further fine-tune your fit, ensuring that your new Stumpjumper performs flawlessly on whatever terrain you choose. - RIDER-FIRST ENGINEERED—Rider-First Engineered frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you’re a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you’ll experience the same ride traits – rail-sharp cornering and balanced front and rear stiffness – at the lightest-possible weight, And by light, we mean real light: 2,250 grams (S-Works, S-3 size, with rear shock). SWAT—We introduced the SWAT door on the Stumpjumper in 2016, adding room IN your frame for those “oh sh**t” necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant.
$4,500.00
An aerodynamic frame that was developed in the Win Tunnel? Check. Integrated water and storage options? You know it. The ultimate speed weapon to elevate your bike leg to the next level? Oh, yeah. The S-Works Shiv Module is the perfect canvas to start constructing your new triathlon speed demon. Its full FACT 11r carbon frame was developed in our very own Win Tunnel, and it's not only been aerodynamically optimized for straight-line speed, but it also features airfoils that have been optimized to limit side force in crosswinds. A bike can only be as fast as its rider, though, which is why we also developed the Control Tower fit system that let's you optimize your stack and reach numbers in order to find your most comfortable, powerful position for your desired length. Next up comes the Fuelselage Hydration System that houses a water- bladder inside of the frame, making it virtually invisible to the wind. And to go along with your water, the Fuelcell fits plenty of food and even has room for a flat kit. The best part of the Fuelselage and Fuelcell combination is that, when packed correctly, it cleans up the frame and saves up to 75 seconds when compared to a taped-up system. What are you waiting for? Your new PR awaits. - S-Works FACT 11r carbon frame is made with our highest quality construction methods and features crosswind-optimized airfoils for enhanced aerodynamics. Meanwhile, the Control Tower Fit System and Fuelselage Hydration System ensure that your fit and hydration are always optimized. - FACT Aero carbon fork utilizes our most advanced carbon construction methods in order to provide precise steering and rider input, while also improving overall aerodynamics. - Shiv carbon fiber seatpost cuts through the wind, adding a distinct aero advantage.
$1,999.99 $3,400.00 41% Off
The S-Works Stumpjumper EVO is much more than just a trail bike; it's a shred-sled built to full-send down the gnarliest trails. Featuring an all-new design, with an adjustable head tube angle, 150mm of performance tuned travel, and the adaptability of S-Sizing, this thing is an absolute ripper. The S-Works Stumpjumper EVO - get rowdy. This S-Works Stumpjumper EVO Frame is the perfect canvas to imagine your ultimate ride. Build your totally custom dream bike, make it a reality, and shred happily. - All the travel in the world is useless without the proper shock tuning and kinematics. For the new Stumpjumper EVO design, we prioritized kinematic performance. Applying lessons learned while developing the Enduro, then following that with more than 1,000 hours of field and suspension lab development, we've not only improved the pedaling performance of the Stumpjumper, but we've made it more capable, agile, and lively. We increased anti-squat, so the suspension better resists pedal bob, and we further improved bump performance on square-edge hits. Bottom line? This thing shreds trails, not legs. - Rider-First Engineered frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits rail-sharp cornering and balanced front and rear stiffness at the lightest-possible weight. - The S-Sizing geometry of the new Stumpjumper EVO is our most progressive yet. Long, low, slack, short offset fork, steeper seat tube angle these are requirements for modern progressive riding. But not everyone jibs the same way, which is why the geo on the new Stumpjumper EVO is fully adjustable with six different settings. You can adjust the BB height by 10mm, you can adjust your head angle by two-degrees, and you can make these adjustments independently of each other. Finally, if you want to go full-party mullet-mode, the EVO lets you run a 27.5-inch rear wheel mated with a 29-inch front. - We introduced the SWAT door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh**t" necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant. With the new Stumpjumper, we have increased the volume and added a SWAT Bladder, giving you an extra 22oz of water storage, the same size as a small water bottle, hidden in your downtube.
$3,999.99 $5,000.00 20% Off
What if we used every ounce of experience we've gained serving riders over the past 46 years and built a bike made simply for the love of riding? The Aethos is designed to straddle the line between perfect ride quality, extreme lightweight, and undeniable style. The Aethos Comp model is no exception. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, light weight, and style—from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we've subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we've perfected over multiple decades and you have the lightest frame out there (585 grams, S Works, size 56cm). The Aethos is more than just a new bike, it's the first of a new breed. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we've developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings about how forces flow through frames. Just a few pedal strokes and you'll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind. We've also spec'd it with Roval's all-new Alpinist carbon seatpost, further saving weight and improving ride characteristics. Everything in pursuit for the perfect ride.
$4,500.00
What if we used every ounce of experience we've gained serving riders over the past 46 years and built a bike made simply for the love of riding? The Aethos is designed to straddle the line between perfect ride quality, extremely lightweight, and undeniable style. The Aethos Comp model is no exception. With low-maintenance, Shimano 105 Di2 electronic shifting and hydraulic disc brakes paired with bomb-proof DT Swiss R470 Disc wheels, you have the perfect steed to excite you out on the road. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, lightweight, and style—from accelerating up steep pitches and descending technical descents to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we've subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we've perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it's the first of a new breed. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we've developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings about how forces flow through frames. Just a few pedal strokes and you'll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug has been designed with style, weight, and durability in mind. We've also spec'd it with Roval's all-new Alpinist carbon seatpost, further saving weight and improving ride characteristics. Everything in pursuit of the perfect ride.
$5,999.99 $7,000.00 14% Off
Aethos: Billions of calculations in the pursuit of one thing, the perfect ride. It's more than just a motto, it's a philosophy. The Aethos has been designed to straddle the line between a perfected ride quality, extreme lightweight, and undeniable style, and this Expert model is no exception. With quick-shifting, low-maintenance Ultegra Di2 electronic shifting and hydraulic disc brakes paired with bomb-proof Roval C38 Disc carbon wheels, you have the perfect steed to get you out on the road. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we've developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings about how forces flow through frames. Just a few pedal strokes and you'll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind. We've also spec'd it with Roval's all-new Alpinist carbon seatpost, further saving weight and improving ride characteristics. Everything in pursuit for the perfect ride. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, light weight, and style, from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we've subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we've perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it's the first of a new breed.
$5,500.00
Aethos: Billions of calculations in the pursuit of one thing—the perfect ride. It’s more than just a motto, it’s a philosophy. The Aethos has been designed to straddle the line between a perfected ride quality, extreme light weight, and undeniable style, and this Expert model is no exception. With wireless SRAM Rival eTap AXS electronic shifting and hydraulic disc brakes paired with bomb-proof Roval C38 Disc carbon wheels, you have the perfect steed to get you out on the road. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, lightweight, and style—from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we’ve subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we’ve perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it’s the first of a new breed. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we’ve developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings about how forces flow through frames. Just a few pedal strokes and you’ll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind. We’ve also spec’d it with Roval’s all-new Alpinist carbon seatpost, further saving weight and improving ride characteristics. Everything in pursuit for the perfect ride.
$8,000.00
The Aethos line promises three things- exceptional light weight, perfectly-balanced ride characteristics, and undeniable style-and this Aethos Pro is no exception. Aethos: Billions of calculations in the pursuit of one thing-the perfect ride. Spec'd with Shimano's Ultegra Di2 that delivers clean, crisp shifts and Roval's Alpinist wheels mated to DT Swiss 350 hubs and your left with a no-fuss build that delivers, mile after mile. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, light weight, and style-from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we've subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we've perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it's the first of a new breed. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we've developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings about how forces flow through frames. Just a few pedal strokes and you'll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind. We've also spec'd it with Roval's all-new Alpinist carbon seatpost and wheels, further saving weight and improving ride characteristics. Everything in pursuit for the perfect ride
$2,499.99 $3,000.00 17% Off
We created the all-new Allez Sprint by cannibalizing the Tarmac SL7. We tore the Tarmac apart and rebuilt it from alloy with our Smartweld technology. We leveraged every innovation and insight learned during its development to create the all-new Allez Sprint. Whether chasing a National title or attacking your buddies 15 minutes into an "easy" Sunday spin, we won't be offended if you mistake the Allez for a Tarmac SL7. Some may call it a carbon copy, we call it the World's First Alloy Super Bike. Climbs, corners, flat-out sprints—the Allez Sprint Comp does it better and faster than any other alloy road bike out there. Shimano 105 shifting and hydraulic disc brakes, DT R470 Disc alloy wheels, and a fan-favorite Body Geometry Power saddle deliver the ultimate in performance and value. - Whether you're launching a sprint out of the final corner or attacking from the gun like a young Italian at the Giro, the Allez Sprint, with its one-piece bottom bracket and downtube, delivers the ruthless efficiency of alloy with unprecedented stability. By balancing power at the pedals with input at the bars, the Allez Sprint keeps you fast and confident on the limit. - The Allez Sprint is the fastest alloy road bike in history, thanks to the time its sibling, the Tarmac SL7, spent in the wind. It's details like the most complex alloy head tube we've ever made and integrated cables that make it 41 seconds faster over 40km than the previous Allez Sprint. That's a hell of a facelift. With 41 seconds, you'd have a podium picture in your Insta feed, just saying. - One innovation over any other helps us deliver the new Allez Sprint's aerodynamics, power transfer, and handling—Smartweld. -Making the fastest bikes in the world out of carbon wasn't hard enough. We hydroformed the bottom bracket and down tube from a single alloy piece, built our most complex alloy head tube ever, and then put it all together with Smartweld. It's what makes the Allez Sprint the first alloy superbike. - Dive for the winning gap, bang elbows in the final meters, dissect the most technical descents, all without feeling like you've gone ten rounds with the heavyweight champ. Dropped seat stays, and the Tarmac SL7's carbon seat post and fork make the Allez Sprint supple in the saddle and precise at the bars—all with Tarmac SL7's World Championship-proven geometry. It's as comfy as it is beautiful. Well, almost.
$3,500.00
We created the all-new Allez Sprint by cannibalizing the Tarmac SL7. We tore the Tarmac apart, and rebuilt it from alloy with our Smartweld technology. We leveraged every innovation and insight learned during its development to create the all-new Allez Sprint. Whether chasing a National title or attacking your buddies 15 minutes into an "easy" Sunday spin, we won't be offended if you mistake the Allez for a Tarmac SL7. Some may call it a carbon copy, we call it the World's First Alloy Super Bike. Climbs, corners, flat-out sprints—the Allez Sprint Comp does it better and faster than any other alloy road bike out there. Shimano 105 shifting and hydraulic disc brakes, DT R470 Disc alloy wheels, and a fan-favorite Body Geometry Power saddle deliver the ultimate in performance and value. - The Allez Sprint is the fastest alloy road bike in history, thanks to the time its sibling, the Tarmac SL7, spent in the wind. It's details like the most complex alloy head tube we've ever made and integrated cables that make it 41 seconds faster over 40km than the previous Allez Sprint. That's a hell of a facelift. With 41 seconds, you'd have a podium picture in your Insta feed, just saying. - Whether you're launching a sprint out of the final corner or attacking from the gun like a young Italian at the Giro, the Allez Sprint, with its one-piece bottom bracket and downtube, delivers the ruthless efficiency of alloy with unprecedented stability. By balancing power at the pedals with input at the bars, the Allez Sprint keeps you fast and confident on the limit. - Dive for the winning gap, bang elbows in the final meters, dissect the most technical descents, all without feeling like you've gone ten rounds with the heavyweight champ. Dropped seat stays, and the Tarmac SL7's carbon seat post and fork make the Allez Sprint supple in the saddle and precise at the bars—all with Tarmac SL7's World Championship-proven geometry. It's as comfy as it is beautiful. Well, almost - One innovation over any other helps us deliver the new Allez Sprint's aerodynamics, power transfer, and handling—Smartweld. Making the fastest bikes in the world out of carbon wasn't hard enough. We hydroformed the bottom bracket and down tube from a single piece of alloy, built our most complex alloy head tube ever, and then put it all together with Smartweld. It's what makes the Allez Sprint the first alloy super bike.
$1,349.99 $1,800.00 25% Off
The all-new Chisel has been purpose-built to tackle modern cross country trails and race courses with the utmost speed. In fact, it shares many of the same modern features as its Epic Hardtail sibling, but in a more budget-friendly package—making it the most efficient and capable alloy hardtail out there. This Chisel comes spec'd with SRAM's tried and true SX Eagle 1x12 speed drivetrain and Level T hydraulic disc brakes, a RockShox Judy Silver fork, and 25mm internal width alloy wheels wrapped in 2.35 Fast Track Control casing tires. - The Chisel's all-new frame utilizes our D'Aluisio Smartweld technology that moves the hydroformed tube joints away from the areas of the highest stress, making the finished frame's balance of strength, rigidity, and weight more pronounced than any alloy frame in history. This not only makes the Chisel one of the lightest alloy hardtail frames out there at 1,350g, but it also allows for tuned frame stiffness across all sizes. - The new Chisel also houses all of the modern features that you expect from an XC bike, like Progressive XC Geometry with a 68-degree headtube angle and longer reach, internal cable routing, a threaded bottom bracket, boost spacing, 30.9mm dropper post compatibility, and 1x-only drivetrains.
$2,159.99 $2,400.00 10% Off
The all-new Chisel Comp is the perfect bike to begin your journey into XC riding and racing, with all of the features to get you to that elusive "top step" at a price that leaves some jingle jangle left over for race entries. This Chisel comes dressed with SRAM's crisp-shifting NX Eagle 1x12 drivetrain and powerful Level T hydraulic disc brakes, a 100mm (Size XS: 80mm) RockShox Judy Gold fork, and 25mm internal width alloy wheels wrapped in 2.35 Fast Track Control casing tires. - The new Chisel also houses all of the modern features that you expect from an XC bike, like Progressive XC Geometry with a 68-degree headtube angle and longer reach, internal cable routing, a threaded bottom bracket, boost spacing, 30.9mm dropper post compatibility, and 1x-only drivetrains. - We asked ourselves, "How do we bring pro-level performance down to a price more riders can afford?" D'Aluisio Smartweld Technology, that's how. Smartweld allows us to create the most consistent, high-strength welds possible while taking full advantage of compliant, hydroformed alloy tubes. The result? One of the lightest alloy hardtail frames out there at 1,350g, which also features size-tuned stiffness.
$934.99 $1,100.00 15% Off
The all-new Chisel has been purpose-built to tackle modern cross country trails and race courses with the utmost speed. In fact, it shares many of the same modern features as its Epic Hardtail sibling, but in a more budget-friendly package, making it the most efficient and capable alloy hardtail out there. And with this frame option, you can build your new Chisel exactly how you like. Top-end build for a durable XC shredder? Oh, yeah. Or maybe a budget-friendly one that you can upgrade later? Easy. The Chisel frame is the perfect canvas to start painting your new path to XC racing. - We asked ourselves, "How do we bring pro-level performance down to a price more riders can afford?" D'Aluisio Smartweld Technology, that's how. Smartweld allows us to create the most consistent, high-strength welds possible while taking full advantage of compliant, hydroformed alloy tubes. The result? One of the lightest alloy hardtail frames out there at 1,350g, which also features size-tuned stiffness. - The new Chisel also houses all of the modern features that you expect from an XC bike, like Progressive XC Geometry with a 68-degree headtube angle and longer reach, internal cable routing, a threaded bottom bracket, boost spacing, 30.9mm dropper post compatibility, and 1x-only drivetrains.
$2,499.99 $3,200.00 22% Off
The Crux is the lightest gravel bike in the world, with the exceptional capability of massive tire clearance and performance gravel geometry. It's not just the ultimate expression of gravel performance, it's your one-way ticket to gravel enlightenment. - Lightest: 725g S-Works 12r and 825g 10r frames. We took the revolutionary breakthroughs that made Aethos the lightest bike ever and applied them to the Crux. The result? A gravel bike that climbs like a dream, floats over nightmarish terrain and weighs less than a full bottle in your cage. - Capable: 47c/650b x 2.1" tire clearance. More clearance means more capability. With Diverge-level tire clearance, Crux takes you anywhere you can imagine, at full gas. - Responsive: Nimble, supple, and reactive. Responsive at the pedals. Supple in the saddle. With performance gravel geometry and race-influenced fit inspired by Crux's iconic history in 'cross.
$4,000.00
The Crux is the lightest gravel bike in the world, with the exceptional capability of massive tire clearance and performance gravel geometry. It's not just the ultimate expression of gravel performance, it's your one-way ticket to gravel enlightenment. This Crux Comp comes spec'd with a reliable and smooth-shifting Shimano GRX 12-speed groupset, tough DT G540 Disc wheels, and 2Bliss Ready, 700x38mm Pathfinder Pro tires that hookup over nasty terrain. - Lightest: 725g S-Works 12r and 825g 10r frames. We took the revolutionary breakthroughs that made Aethos the lightest bike ever and applied them to the Crux. The result? A gravel bike that climbs like a dream, floats over nightmarish terrain, and weighs less than a full bottle in your cage. - Capable: 47c/650b x 2.1" tire clearance. More clearance means more capability. With Diverge-level tire clearance, Crux takes you anywhere you can imagine, at full gas. - Responsive: Nimble, supple, and reactive. Responsive at the pedals. Supple in the saddle. With performance gravel geometry and race-influenced fit inspired by Crux's iconic history in ‘cross.
$3,499.99 $4,200.00 17% Off
The Crux is the lightest gravel bike in the world, with the exceptional capability of massive tire clearance and performance gravel geometry. It's not just the ultimate expression of gravel performance, it's your one-way ticket to gravel enlightenment. This Crux Comp comes spec'd with a reliable and smooth-shifting SRAM Rival 1 hydraulic disc groupset, tough DT G540 Disc wheels, and 2Bliss Ready, 700x38mm Pathfinder Pro tires that hookup over nasty terrain. - Lightest: 725g S-Works 12r and 825g 10r frames. We took the revolutionary breakthroughs that made Aethos the lightest bike ever and applied them to the Crux. The result? A gravel bike that climbs like a dream, floats over nightmarish terrain, and weighs less than a full bottle in your cage. - Capable: 47c/650b x 2.1" tire clearance. More clearance means more capability. With Diverge-level tire clearance, Crux takes you anywhere you can imagine, at full gas. - Responsive: Nimble, supple, and reactive. Responsive at the pedals. Supple in the saddle. With performance gravel geometry and race-influenced fit inspired by Crux's iconic history in 'cross.
$4,999.99 $6,200.00 19% Off
The Crux is the lightest gravel bike in the world, with the exceptional capability of massive tire clearance and performance gravel geometry. It's not just the ultimate expression of gravel performance, it's your one-way ticket to gravel enlightenment. This Crux Expert comes spec'd with an intuitive and crisp-shifting SRAM Rival eTap AXS hydraulic disc groupset, incredibly tough Roval Terra C Disc wheels, and 2Bliss Ready, 700x38mm Pathfinder Pro tires that hookup over nasty terrain. - Lightest: 725g S-Works 12r and 825g 10r frames. We took the revolutionary breakthroughs that made Aethos the lightest bike ever and applied them to the Crux. The result? A gravel bike that climbs like a dream, floats over nightmarish terrain, and weighs less than a full bottle in your cage. - Capable: 47c/650b x 2.1" tire clearance. More clearance means more capability. With Diverge-level tire clearance, Crux takes you anywhere you can imagine, at full gas. - Responsive: Nimble, supple, and reactive. Responsive at the pedals. Supple in the saddle. With performance gravel geometry and race-influenced fit inspired by Crux's iconic history in 'cross.
$6,999.99 $8,200.00 15% Off
The Crux is the lightest gravel bike in the world, with the exceptional capability of massive tire clearance and performance gravel geometry. It's not just the ultimate expression of gravel performance, it's your one-way ticket to gravel enlightenment. This Crux Pro comes spec'd with an accurate and quick-shifting SRAM Force 1 eTap AXS hydraulic disc groupset, lightweight and durable Roval Terra CL Disc wheels, and 2Bliss Ready, 700x38mm Pathfinder Pro tires that hookup over nasty terrain. - Lightest: 725g S-Works 12r and 825g 10r frames. We took the revolutionary breakthroughs that made Aethos the lightest bike ever and applied them to the Crux. The result? A gravel bike that climbs like a dream, floats over nightmarish terrain and weighs less than a full bottle in your cage. - Capable: 47c/650b x 2.1" tire clearance. More clearance means more capability. With Diverge-level tire clearance, Crux takes you anywhere you can imagine, at full gas. - Responsive: Nimble, supple, and reactive. Responsive at the pedals. Supple in the saddle. With performance gravel geometry and race-influenced fit inspired by Crux's iconic history in 'cross.
$5,600.00
Pair an irrational appreciation for speed with the unmatched versatility of being able to run a traction-loving 29-inch front wheel and a snappy 27.5-inch rear, and you have the fastest, most capable Demo to date. The Demo Expert adds planted, confident control to the mix with an assist from RockShox’s BoXXer Select 29 fork featuring their DH DebonAir spring and a Super Deluxe Select Coil shock offering external rebound adjustment. Should your riding style or terrain require it, the Demo's adjustable rear end means 29-inch rear wheel compatibility is on deck, ready to deliver. SRAM Code RS four-piston brakes front and rear give you the power to slow down with almost telepathic immediacy, while the Demo Expert’s suspension platform injects just the right amount of anti-rise into the kinematics equation to keep your weight low and centered, maximizing rear-wheel traction when you need it most. - The Demo Expert M5 alloy frame is fully optimized to take advantage of the traction benefits of a 29-inch front wheel and the increased maneuverability of a 27.5-inch rear wheel while maintaining the ability to change your rear wheel size to 29-inch to suit different terrain and riding styles with an adjustable rear end that ensures chainstay length and bottom-bracket height stay dialed no matter the hoop size. - The Rockshox Super Deluxe Select DH coil shock may be heavy on adjectives, but it’s even heavier on performance, offering external low-speed compression and rebound adjustment while the Trunnion mount offers extra bushing overlap for increased durability.