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Electra

$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$14.99
The perfect way to say 'Hello'
Or 'hey there,' 'coming through' and 'sup.'
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through. And do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Includes attachment hardware

$629.99
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$15.99
The perfect way to say 'Hello'
Or 'hey there,' 'coming through' and 'sup.'
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through. And do it in style.
- Cheerful 'ding-dong' doorbell style ring
- Includes attachment hardware

$50.00
A pair of Electra's Townie Aluminum Fenders on your ride will let you pedal even in less-than-ideal conditions. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.

$19.99
When 'Hello' sounds more like 'Hey!'
The Pinger Bell provides big sound in a small package.
Providing 90 decibels of sound, it's the perfect addition to your e-bike handlebar.
Let people know you’re coming through. And do it in style.
- Recommended for e-bikes
- Includes attachment hardware
- No tools required

$439.99 - $569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood.
It's right for you if...
You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads.
The tech you get
Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills.
- Features our patented Flat Foot Technology for amazing comfort and control.
- Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

$68.00 - $74.99
This basket is as sweet as honey.
It's perfect for holding all your things, large and small. Easily attach and remove this quick release basket from your headset for added functionality and fun.
You have things. We have things to hold those things.
- Quick release bracket included
- Proprietary Electra design
- Honeycomb patterned stamp
- Quick release unit mounts to handlebars
- Powder coated steel
- Carries up to 5kg (11lb)
- Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h)
- Attachment: Quick Release
- Includes hardware: Yes
- Material: Steel
- Weight: 1g

$49.99
Ride smart. It's a no brainer.
If you're going to rock a helmet on an Electra, rock an Electra on your helmet. Choose between awesome colors and graphics that fit your style.
Electra helmets: Making messy hair cool since 2016.
- Durable ABS hardshell for protection and EPS foam liner for security
- Size small fits circumference 48cm - 54cm and hat sizes 6 1/2 - 6 3/4
- Size medium fits circumference 55cm - 58cm and hat sizes 6 7/8 - 7 1/4
- Size large fits circumference 59cm - 61cm and 7 3/8 - 7 5/8
- Small size generally fits children while medium and large sizes fit adults
- Fit System: HB-80
- Pad Material: Moisture-wicking pads
- Buckle Type: Standard buckle

$74.99
You have things. We have things to hold those things.
This basket is as sweet as honey
It's perfect for holding all your things, large and small.
Easily attach and remove this quick-release basket from your headset for added functionality and fun.
Product details:
- Quick release bracket included
- Proprietary Electra design
- Honeycomb patterned stamp
- Quick release unit mounts to handlebars
- Powder-coated steel
- Carries up to 5kg (11 lb)
- 17 liter capacity
Specs:
- Attachment: Quick Release
- Includes hardware: Yes
- Material: Steel
- Weight: 1kg

$3.99 - $5.99
Electra's chainguard badges let you customize your bike to suit your personality. The metal badge has an adhesive backing and lays flat in order to fit a full chainguard.

$39.99 - $49.99
Electra's sleek Amsterdam Alloy Rear Rack extends the beautiful lines of your bike while adding space to carry things. It features a sturdy design and attaches easily so you can bring along nearly anything your heart desires.

$29.99
Where the rubber high fives the road.
Genuine Electra tires, for that genuine Electra feel. These are the tires your Electra was born with. Propelling you along the pavement, boardwalk or anywhere really.
Product details
- Semi-smooth tread cruiser tire
- Tube not included
- Tires are sold individually, not as a pair

$26.00 - $31.99
Enjoy the velvety smooth ride and sure grip of Electra's quick-rolling Townie Tire. Plus, its classic design adds a touch of style to any bike.

$14.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$29.99
Get a grip…or two!
Grips are a key point of contact between you and your bike.
- Electra lifestyle grips help to personalize your ride
- Durable Kraton lock-on grips featuring ergonomic shape for comfort and support
- Matching saddle available for some models
- One long grip/one short grip designed for bikes with one twist shifter
- Length: 90/130mm
- Diameter: 22.2mm
- Material: Kraton
- Weight: 171g

$29.99
Your favorite shirt to match your favorite ride.
Look good. Feel good. Ride good.
Show your Electra love on and off the bike.
Ride in style.
- 100% cotton

$29.99
Ride in style.
Look good. Feel good. Ride good.
The perfect shirt made for showing your Electra love on and off the bike.
Product details
- Super soft for comfort while riding, or lounging
- One-of-a-kind Electa designs
Specs:
- Fit profile: Loose fit
- Fiber content: 100% Cotton

$50.00
Reflect on this combination of safety and style.
Your daily commute relies on practicality and durability. The cylinder handlebar bag gives you just that. Plus a little style, of course.
The perfect fit for your phone, keys, a burrito...Whatever gets you through your commute.
- Reflective fabric for added safety
- Water-resistant zippers
- Fits standard bicycle handlebars
- Convenient loop in the front for bike lights
- Internal sling phone pocket
- Cargo capacity: 60 cu in (1L)
- Dimensions: 22cm (l) x 10cm (w) x 10cm (h)
- Attachment: Hook and loop strap
- Fiber content: 100% Polyester
- Weight: 152g

$14.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$10.99 - $20.00
Electra's Townie Quick-Release Seatpost Collar offers a little extra bling and convenience to your Townie bike because it allows no-tools seat-height adjustment. This quality metal clamp is easy to install and use and it securely fastens your seatpost in place.

$89.99
Make life easier and your bike cooler
MIK stands for Mounting Is Key, and this rad rear rack comes equipped with this functionality.
Because easy is the name of the game. Easy on. Easy off.
Rack it. Stack it. Pack it.
- Compatible with MIK accessories
- Alloy 12mm diameter bars
- Carrying capacity up to 27kg or 60lbs
- Stainless steel hardware included
- Rear rack designed to be compatible with all Electra 26", 27.5" and 700c wheels
- Compatible with approved child seats

$629.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$11.99 - $14.99
The best thing to happen to handlebars since grips.
- Easy to push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$49.99 - $50.00
Add more utility to your Electra Townie with the Townie Alloy Rack. This aluminum rear rack features a sturdy design that attaches quickly and easily so you can bring along nearly anything your heart desires. The platform acts as a short fender, too.

$25.00
$50.00
50% Off
Wet weather is no worry when you've got Electra's Cruiser Essential Aluminum Fenders. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.

$49.99
Functional. Fashionable. Fenders.
Keep you and your threads clean and dry by adding stylish fenders.
Accessorize your ride and keep yourself dry.
- Front and rear full-length fenders designed for use on Townie 26-inch bicycles
- Fits both Step-Thru and Step-Over Townie Original models
- Compatible with tires up to 2.0-inch wide
- Protects against pesky mud and splashes

$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$549.99 - $649.99
$649.99
Up to 15% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
It's right for you if...
You enjoy the ease and simplicity of a Cruiser, but you have an affinity for the ease and low maintenance of the internal hub gearing. The lightweight aluminum frame makes it easy to ride along on the boardwalk, bike path and everywhere in between.
The tech you get
The Cruiser 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power while cushy balloon tires, a custom saddle and grips create a comfortable ride.
The final word
The classic beach cruiser was our first muse. Over the years, we've continued to innovate and refine without losing our signature style and attention to detail. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Sizing:
- 155 - 173 cm
- 5'1" - 5'8"
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