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Electra
$439.99 - $569.99
$439.99 - $569.99
Up to 12% Off
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood.
It's right for you if...
You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads.
The tech you get
Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills.
- Features our patented Flat Foot Technology for amazing comfort and control.
- Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$699.99 - $729.99
$699.99 - $729.99
Up to 4% Off
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$49.99 - $50.00
Electra's Ergo Saddle gives you the support and comfort you need to cruise all day. Its plush padding is paired with a soft Lycra insert and shock-absorbing elastomers to smooth out even the roughest roads.
$29.99
Where the rubber high fives the road.
Genuine Electra tires, for that genuine Electra feel. These are the tires your Electra was born with. Propelling you along the pavement, boardwalk or anywhere really.
Product details
- Semi-smooth tread cruiser tire
- Tube not included
- Tires are sold individually, not as a pair
$699.99 - $729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$1,399.99 - $1,899.99
$1,699.99 - $1,899.99
Up to 18% Off
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.
$30.00
See and be seen with original equipment lighting.
GENUINE REPLACEMENT PARTS
Safety is a prerequisite for every ride so keep yourself protected and secure with the lighting your bike was designed for.
PRODUCT DETAILS
- Powered by Dynamo front hub
- Includes mounting bracket
$49.99 - $50.00
Add more utility to your Electra Townie with the Townie Alloy Rack. This aluminum rear rack features a sturdy design that attaches quickly and easily so you can bring along nearly anything your heart desires. The platform acts as a short fender, too.
$19.99
When 'Hello' sounds more like 'Hey!'
The Pinger Bell provides big sound in a small package.
Providing 90 decibels of sound, it's the perfect addition to your e-bike handlebar.
Let people know you’re coming through. And do it in style.
- Recommended for e-bikes
- Includes attachment hardware
- No tools required
$109.99
Carry all of your commute essentials.
- Fits 15" laptop
- Comes with Velcro straps for rear racks
- Upgrade to MIK compatibility with MIK adapter plate
Specifications:
- Cargo capacity: 600 cu in (10L)
- Bag type: Panniers
- Dimensions: 36.50cm (l) x 26cm (w) x 23cm (h)
- Attachment: Hook and loop strap
- Fiber content: 100% Polyester
- Material: Woven
- Weight: 1254g
$3.99 - $5.99
Electra's chainguard badges let you customize your bike to suit your personality. The metal badge has an adhesive backing and lays flat in order to fit a full chainguard.
$14.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy
$29.99
Get a grip…or two!
Grips are a key point of contact between you and your bike.
- Electra lifestyle grips help to personalize your ride
- Durable Kraton lock-on grips featuring ergonomic shape for comfort and support
- Matching saddle available for some models
- One long grip/one short grip designed for bikes with one twist shifter
- Length: 90/130mm
- Diameter: 22.2mm
- Material: Kraton
- Weight: 171g
$10.99 - $20.00
Electra's Townie Quick-Release Seatpost Collar offers a little extra bling and convenience to your Townie bike because it allows no-tools seat-height adjustment. This quality metal clamp is easy to install and use and it securely fastens your seatpost in place.
$24.99
Beep boo boo bop.
Store almost anything in these easily attachable handlebar bags. From their juice box, to your keys. Unique designs add flare to any ride.
Instant bike rack cred.
- Handlebar mounted with Velcro straps
- Reflective elements
- Cargo capacity: 60 cu in (1L)
- Dimensions: 20cm (l) x 7.5cm (w) x 13.5cm (h)
- Attachment: Hook and loop strap
- Fiber content: Shell: 100% Polyester, Lining: 100% Polyester
- Weight: 65g
$24.99
For the kids, or just the kid in you.
Store almost anything in these easy-to-attach handlebar bags, from their juice box to your keys.
Unique designs add flare to any ride.
Instant bike rack cred.
- Handlebar mounted with Velcro straps
- Reflective elements
$24.99
Instant bike rack cred.
- Handlebar mounted with hook and loop fasteners
- Hook and loop lid
- Reflective elements
$74.99
You have things. We have things to hold those things.
This basket is as sweet as honey
It's perfect for holding all your things, large and small.
Easily attach and remove this quick-release basket from your headset for added functionality and fun.
Product details:
- Quick release bracket included
- Proprietary Electra design
- Honeycomb patterned stamp
- Quick release unit mounts to handlebars
- Powder-coated steel
- Carries up to 5kg (11 lb)
- 17 liter capacity
Specs:
- Attachment: Quick Release
- Includes hardware: Yes
- Material: Steel
- Weight: 1kg
$49.99 - $74.99
$68.00 - $74.99
Up to 33% Off
This basket is as sweet as honey.
It's perfect for holding all your things, large and small. Easily attach and remove this quick release basket from your headset for added functionality and fun.
You have things. We have things to hold those things.
- Quick release bracket included
- Proprietary Electra design
- Honeycomb patterned stamp
- Quick release unit mounts to handlebars
- Powder coated steel
- Carries up to 5kg (11lb)
- Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h)
- Attachment: Quick Release
- Includes hardware: Yes
- Material: Steel
- Weight: 1g
$11.99 - $14.99
The best thing to happen to handlebars since grips.
- Easy to push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
$599.99 - $629.99
$599.99 - $629.99
Up to 5% Off
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$13.99
A bicycle bell with a quality sound is how you say hello in Electra.
- Easy to push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
$15.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy
$14.99
Let people know you're coming through. And do it in style.
The perfect way to say 'Hello'
Or 'hey there,' 'coming through' and 'sup'.
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Product details:
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
$1,399.99
$1,699.99
18% Off
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.
$29.99
For the kids, or just the kid in you.
Store almost anything in these easy-to-attach handlebar bags, from their juice box to your keys.
Unique designs add flare to any ride.
Instant bike rack cred.
- Handlebar mounted with Velcro straps
- Velcro lid
- Reflective elements
$50.00
Convenience is calling. Answer!
This bag is a must for anyone with a phone. So, everyone. Sized so your phone will stay secure even on your bumpiest rides.
Keep you and your phone safe while riding.
- Clear touchscreen-compatible pocket fits phones up to 6.5-inches (16.5cm)
- Velcro attachment to top tube
- Cargo capacity: 30.5 cu in (0.5L)
- Dimensions: 16cm (l) x 8cm (w) x7cm (h)
- Attachment: Hook and loop strap
- Fiber content: 100% Polyester
$89.99
Rack it. Stack it. Pack it.
Make life easier and your bike cooler
MIK stands for Mounting Is Key, and this rad rear rack comes equipped with this functionality.
Because easy is the name of the game. Easy on. Easy off.
- Compatible with MIK accessories
- Alloy 12mm diameter bars
- Carrying capacity up to 27kg or 60lbs
- Stainless steel hardware included
- Rear rack designed to be compatible with all Electra 26", 27.5" and 700c wheels
- Compatible with approved child seats
$15.99
The perfect way to say 'Hello'
Or 'hey there,' 'coming through' and 'sup.'
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through. And do it in style.
- Cheerful 'ding-dong' doorbell style ring
- Includes attachment hardware
$42.99
Convenience is calling. Answer!
This bag is a must for anyone with a phone. So, everyone.
Sized so your phone will stay secure even on your bumpiest rides.
Keep you and your phone safe while riding.
- Clear touch screen-compatible pocket fits phones up to 6.5" (16.5cm)
- Velcro attachment to top tube
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